Zanadu

What It Is

Zanadu is an invitation-only luxury travel marketplace headquartered in Beijing, China. It curates a selection of the world's most distinctive hotels and resorts — boutique and high-end properties only — and presents them to its base of affluent Chinese consumers through a 24/7 booking engine, exclusive VIP packages, time-limited discount offers, and specialized services such as weddings and corporate travel.

Who It Serves and How to Connect

Zanadu serves upscale Chinese outbound travelers seeking premium and unique accommodation experiences. For hoteliers, it functions as both a direct booking channel and a marketing platform: member properties gain exposure to millions of Chinese subscribers via Zanadu's editorial team, celebrity influencers, and key opinion leaders who stay at member hotels and publish content across Chinese social media platforms such as Weibo. Hotels join by invitation or application, and the platform selects only properties that meet its luxury and uniqueness standards.

Specialty and Region

Zanadu's specialty is bridging the gap between international luxury hotels and the Chinese outbound travel market. Its model combines booking technology with content-driven marketing, helping overseas properties overcome language barriers and build brand recognition among Chinese travelers — a segment known for high spend per trip.