Wubook

What It Is

Wubook is an all-in-one hospitality software platform developed in Italy, combining a Property Management System (PMS), channel manager, and direct booking engine under a single subscription. The platform — marketed as Zak by WuBook — is designed for hotels, B&Bs, hostels, holiday homes, and small chains that need to manage operations and online distribution from one interface. Wubook serves over 22,000 properties across more than 95 countries.

Who It Serves and How to Connect

Wubook targets small-to-medium independent properties and small hotel groups seeking affordable, integrated technology without the complexity of enterprise PMS solutions. As a distribution channel, Wubook's channel manager automatically synchronises availability, rates, and restrictions with major OTAs and metasearch platforms including Booking.com, Expedia, Hotels.com, Agoda, Google, Tripadvisor, and Trivago. Properties connect by subscribing to Wubook's platform and activating the channel manager module, which pushes inventory to connected OTAs in real time.

Specialty and Region

Wubook's pricing starts from approximately €55 per month with no activation fee, making it particularly attractive to budget-conscious independent hoteliers. While headquartered in Italy with strong roots in the European market, the platform operates globally and supports multilingual interfaces for international property managers.