What It Is
Wotif is one of Australia's earliest and best-known online travel agencies, originally founded in 2000 and widely credited as Australia's first dedicated hotel booking website. Expedia Group acquired Wotif in 2014, integrating it into its portfolio of OTA brands while maintaining the Wotif brand identity for the Australian market. The platform focuses on accommodation deals, last-minute offers, and travel packages for domestic and short-haul international travel.
Who It Serves
Wotif primarily targets Australian and New Zealand leisure travellers, making it a key distribution channel for properties seeking to capture demand from this market. It is especially relevant for hotels, motels, serviced apartments, and resorts across Australia and popular Asia-Pacific destinations.
How to Connect
As part of the Expedia Group ecosystem, hotels connecting to Expedia Partner Solutions (EPS) or via supported channel managers typically gain access to Wotif inventory distribution simultaneously. Properties can manage rates and availability through Expedia's extranet (Partner Central) or via API-connected channel managers, with Wotif drawing from the same inventory feed as other Expedia Group brands.