Wink

What It Is

Wink (wink.travel) is a hospitality technology platform built to help hotels grow direct bookings by partnering with travel affiliates, content creators, and influencers. Unlike traditional OTAs, Wink operates as a performance-based marketplace where hotels set their own commission rates for affiliates, retaining greater control over the booking relationship and guest data.

Who It Serves

Wink serves hotels of all sizes seeking to diversify their distribution beyond major OTAs. On the affiliate side, it enables travel content creators, bloggers, and entrepreneurs to monetise their audiences by promoting hotel inventory and earning commissions on confirmed bookings. Wink charges a flat 5.5% per confirmed booking (inclusive of payment processing) with no subscription fees.

How It Works

Hotels access an AI-powered toolset including social media automation, a customisable link manager (WinkLinks), and an integrated booking engine. Affiliates connect via the marketplace, select properties to promote, and share trackable links across their platforms. Wink claims one of the travel industry's longest attribution windows at six months, supporting longer consideration cycles typical in hotel trip planning.