What It Is
WIHP is a digital marketing and technology company specialising in hotel direct bookings. Originally an independent firm focused on hospitality digital advertising since 1999, WIHP was later acquired by Cendyn, a leading hotel CRM and marketing platform. Its core product, the Meta I/O platform, enables hotels to manage and optimise their presence across metasearch channels including Google Hotel Ads, Kayak, Trivago, Bing, and TripAdvisor.
Who It Serves
WIHP serves hotel groups, chains, and independent properties worldwide — reportedly supporting more than 11,000 hotels. It is particularly valuable for properties aiming to reduce OTA dependency and grow their share of commission-free direct revenue through their own branded websites.
How to Connect
Hotels integrate with WIHP through its digital marketing services: metasearch bid management, website design and development, and targeted advertising campaigns. The platform connects property rate data to metasearch engines and drives qualified traffic back to the hotel's direct booking engine, helping convert shoppers into direct bookers.