WeSpeak

What It Is

WeSpeak is an AI-powered direct sales system designed for the hospitality sector. Rather than functioning as a traditional OTA or distribution channel, it serves as a conversational assistant embedded into WhatsApp, Instagram, and Facebook messaging — enabling hotels to capture, quote, and close bookings directly through chat, 24/7 and without staff intervention.

Who It Serves and How

WeSpeak targets independent hotels and hotel groups seeking to reduce OTA commission dependency by converting direct inquiries into confirmed reservations. The platform integrates with more than 100 Property Management Systems (PMS), automatically loading confirmed bookings and syncing availability. Properties connect by subscribing to the service, configuring their PMS integration, and deploying the AI assistant across their messaging channels.

Specialty

WeSpeak's focus is on Latin American and Spanish-speaking hospitality markets, though it operates internationally across more than 20 countries. Its core value proposition is shifting reservation volume from OTAs to direct channels via conversational AI — reportedly closing significantly more bookings than manual WhatsApp responses. It includes CRM features and targeted campaign tools for filling vacant dates.