Wanup

What It Is

Wanup is a hotel loyalty programme designed specifically for independent and boutique hotels, launched in 2016. Unlike chain loyalty schemes, Wanup aggregates a curated portfolio of independent European properties — from urban boutiques to rural retreats — and allows guests to earn rewards across all participating hotels rather than being tied to a single brand.

How It Works for Guests and Hotels

Members earn Wanup Winnings — travel cash worth up to 6% back on qualifying stays — which can be redeemed on future bookings through the platform. Higher membership tiers unlock additional perks such as room upgrades, complimentary breakfast, and free parking. All rewards require bookings to be made through the Wanup website.

How to Connect

Independent hotels across Europe can join the Wanup network to access its membership base of loyal, repeat travellers. For properties, participation offers a direct booking channel with a loyalty-motivated audience, helping reduce reliance on commission-heavy OTAs while rewarding guests for returning. The programme is particularly suited to independent hotels seeking to build a branded loyalty offering without investing in proprietary technology.