Ving (Expedia)

What It Is

Ving is Sweden's largest tour operator, offering charter flights, package holidays, cruises, and flex packages to more than 400 resorts across 50 countries. It operates under the Nordic Leisure Travel Group alongside sister brands Globetrotter, Ving Norge, Spies Danmark, and Tjäreborg Finland — together reaching approximately 1.5 million customers per year. The "Ving (Expedia)" channel designation reflects Ving's distribution partnership with the Expedia Group, enabling hotel inventory to be surfaced to Ving's Scandinavian customer base.

Who It Serves and How to Connect

Ving primarily serves leisure travelers departing from Sweden, with a strong emphasis on sun-and-sea destinations, ski resorts, and city breaks. Properties connect to Ving's distribution through the Expedia Group's extranet and channel manager integrations. Hotels that are already live on Expedia's platform can benefit from visibility to Ving's package-holiday shoppers. Rate and availability synchronisation is managed via standard Expedia API connections or a channel manager.

Specialty and Region

Ving's audience is almost entirely Scandinavian (primarily Swedish), making it a valuable channel for hotels in popular charter destinations — the Canary Islands, Greece, Thailand, Turkey, and the Caribbean — that want targeted reach into the Nordic leisure market.