What It Is

VeryChic is a European members-only online travel agency specialising in discounted luxury and upscale hotel stays, sold through time-limited flash sales typically lasting seven days. Founded in 2011, the platform was acquired by the Accor Group in 2017 and now operates as part of one of the world's largest hospitality companies. VeryChic curates a selection of 4- and 5-star properties globally, negotiating exclusive rates for its registered member base.

Who It Serves and How to Connect

VeryChic targets affluent, deal-savvy leisure travellers — primarily across France and broader Europe — who seek luxury hotel experiences at reduced prices. The platform works with approximately 8,000 hotel partners for its flash sale and last-minute (VeryChic Tonight) programmes. Upscale and luxury properties looking to fill distressed inventory discreetly, without publicly undercutting their rack rates, can apply to feature on the platform. Connection is managed directly with VeryChic's partnerships team rather than through standard OTA channel manager links.

Specialty and Region

VeryChic's strength lies in the premium and luxury segment, offering discounts reported at up to 70% off standard rates. Its flash-sale model is well suited to high-end properties seeking to generate demand during soft periods while maintaining brand exclusivity. The platform is strongest in France but distributes internationally.