VerticalBooking

What It Is

VerticalBooking is a hotel technology company offering a full Central Reservation System (CRS), channel manager (Synchro), and direct booking engine. Now part of the Zucchetti Group, the platform is designed to help hoteliers optimise electronic distribution across OTAs, GDS networks, and direct channels from a single management console.

Who It Serves and How to Connect

VerticalBooking serves independent hotels, hotel groups, and accommodation providers across more than 100 countries. The platform integrates with over 125 property management systems (PMS) and provides direct connectivity to more than 390 distribution channels, including major OTAs, Global Distribution Systems, and internet distribution services. Hotels connect through the Synchro Channel Manager, which automatically synchronises rates and availability across all activated channels, with the ability to differentiate rates and availability rules by channel.

Notable Features

The platform supports differentiated distribution strategies, allowing properties to tailor pricing and availability by individual sales channel to optimise commercial performance. VerticalBooking also provides a branded direct booking engine for hotel websites and mobile platforms, supporting the balance between OTA and direct bookings. With deployment across more than 10,000 hotels globally, it is a well-established solution for mid-market and independent hospitality operators seeking consolidated multi-channel distribution.