Tuniu

What It Is

Tuniu is one of China's major online leisure travel companies, operating as a full-service travel marketplace. The platform offers an extensive catalog of more than 80,000 tourism products including packaged tours, self-guided travel, cruises, hotel bookings, flights, visa services, scenic attraction tickets, and corporate travel. Tuniu is publicly listed and positions itself as a comprehensive leisure travel brand for Chinese consumers.

Who It Serves and How to Connect

Tuniu primarily serves Chinese domestic and outbound leisure travelers, with a strong focus on package holidays and bundled travel experiences. Its 'Hotel + X' product model combines hotel bookings with flights, local tours, and destination services, making it particularly relevant for resort hotels and destination properties. International hotels seeking to tap the Chinese outbound market can connect to Tuniu through channel managers or bedbank aggregators that carry Tuniu supply agreements, or through direct contracting with Tuniu's B2B sourcing teams.

Notable Specialty

Tuniu differentiates itself from competitors such as Ctrip and Qunar through a strong emphasis on leisure packaged travel and offline customer support networks. The platform has reported rapid growth in both domestic and international hotel booking volumes and high-end hotel transactions. For hotels in destinations popular with Chinese leisure travelers — including Southeast Asia, Europe, Japan, and domestic Chinese resorts — Tuniu represents a meaningful distribution channel to access the Chinese outbound travel market.