Tumlare

What It Is

Tumlare is a global destination management and group travel company, now operating under the Kuoni Tumlare brand following a merger with Kuoni Global Travel Services. Originally founded in Denmark with expertise in Scandinavia, Russia, the Baltics, the Balkans, and Eastern Europe, the company has grown into a worldwide DMC operating in more than 30 countries. Kuoni Tumlare is owned by JTB, the Japanese travel group.

Who It Serves and How to Connect

Tumlare serves group travel organizers, tour operators, and meeting and incentive planners worldwide. The company specializes in leisure group travel, meetings, incentives, congresses, and events (MICE), curating itineraries and managing logistics end-to-end. Hotels — particularly those with group-block capabilities, dedicated MICE facilities, or destination appeal for organized tours — benefit from partnering with Tumlare as a B2B distribution source. Properties connect through direct contracting with Kuoni Tumlare's destination teams or through preferred supplier agreements.

Notable Specialty

Kuoni Tumlare manages more than 50,000 groups annually and employs 2,000+ destination specialists globally. Its heritage in Scandinavian and Eastern European inbound tourism makes it especially relevant for hotels in these regions. For properties targeting the Japanese and broader Asian outbound group market, the JTB ownership connection provides an additional strategic distribution angle.