Tujia

What It Is

Tujia is a major Chinese vacation rental and homestay booking platform, launched in 2011 by Tujia Online Information Technology (Beijing) Co., Ltd. Often described as China's equivalent to Airbnb, Tujia connects travellers with short-term rental properties through an online-to-offline model where listings are managed by professional property managers and third-party management companies rather than individual hosts directly.

Who It Serves and How to Connect

Tujia serves both domestic Chinese travellers and international visitors seeking alternatives to traditional hotels. Accommodation providers — particularly apartment operators, resort properties, and professional property management companies — can list on the platform through Tujia's vetted partner network. Unlike consumer-facing peer-to-peer platforms, Tujia requires properties to work through approved agents or management partners. The platform integrates with major Chinese OTAs, having entered an agreement to acquire the apartment and house rental operations of Ctrip and Qunar.

Specialty and Region

Tujia's core market is mainland China, with listings spanning over 400 cities and 1,500 counties domestically. The platform also features thousands of international destinations across more than 70 countries. It is particularly valuable for properties targeting Chinese outbound travellers and is an important distribution channel for operators seeking access to China's large and growing leisure travel market.