What It Is
Trend Operadora (Trend Viagens Operadora de Turismo S.A.) is one of Brazil's largest travel operators and wholesalers, with a focus on corporate and leisure travel distribution through the travel agency channel. The company holds a notable position as the first and only General Sales Agent (GSA) in Brazil for the national hotel industry, managing rates and distribution agreements for a broad portfolio of hotel properties. Trend operates with a fully online operator model, enabling travel agencies to book hotel inventory, car rentals, vacation packages, and other travel services through its digital platform.
Who It Serves and How to Connect
Trend Operadora serves Brazilian travel agencies as its primary sales channel, providing them with access to national and international hotel inventory, incoming receptive services, car rentals, international fairs, and travel insurance. Hotels — particularly those targeting the Brazilian corporate and leisure market — can connect to Trend's distribution network through direct contracting as a supplier. The platform provides 24-hour trilingual customer support and dedicated sales executive support to agencies.
Notable Specialty
Trend Operadora's GSA role for the Brazilian hotel industry gives it a distinctive position in the Latin American distribution landscape. Its deep integration with the Brazilian travel agency community makes it a high-value indirect distribution channel for hotels seeking access to Brazilian business travelers and organized leisure groups. Properties with inventory relevant to Brazilian outbound and domestic travel benefit from inclusion in Trend's agency-facing catalog.