Travia

What It Is

Travia is a business-to-business travel distribution platform that creates a direct booking channel between hotels and verified travel agencies. Developed within the Booking Factory and Godo ecosystem — an Icelandic hospitality technology group — Travia eliminates intermediary layers by enabling travel agents to access live hotel rates and availability and push reservations directly into the hotel's property management system.

Who It Serves and How to Connect

Travia serves both accommodation providers and travel agencies. Hotels gain access to a network of verified travel agents actively seeking live availability, with reservations delivered with accurate guest details, pricing, and terms, automatically synchronised with the hotel's system. Travel agencies benefit from instant confirmations and direct access without the markup typical of traditional GDS or wholesaler routes. The platform integrates with over 800 hotel systems. Fees are per-booked-night for both sides, with no signup or monthly charges.

Specialty and Region

Travia originated in Iceland, where it became the largest B2B hotel booking channel in the market. The platform has since expanded into additional regions including South Africa and Nordic markets. It is particularly well-suited to independent hotels and boutique properties that want to strengthen relationships with travel agencies without relying on high-commission OTAs or complex GDS participation.