Tourism Exchange Australia

What It Is

Tourism Exchange Australia (TXA) is Australia's national tourism distribution platform, operated by VCubed Pty Ltd and based in Subiaco, Western Australia. It functions as a technology intermediary that enables tourism operators — including accommodation providers, tour operators, attractions, and event businesses — to distribute their inventory across a wide network of online booking partners.

Who It Serves and How to Connect

TXA serves small to medium-sized Australian tourism businesses that need multi-channel online distribution without building individual OTA relationships. The platform integrates with existing booking systems including Rezdy, Bookeo, Respax, and SiteMinder, requiring no separate software installation. Once connected, operators automatically distribute rates and availability to major OTAs (Expedia, Booking.com, Stayz), regional websites, visitor information centres (VICs), destination management organisation (DMO) websites, and niche travel distributors.

Notable Features

TXA also activates listings within the Australian Tourism Data Warehouse (ATDW), making products instantly bookable across ATDW's national network. Over 4,500 ATDW listings are bookable through TXA across accommodation, attractions, events, and tours. The platform provides real-time sales analytics and enables direct payments to operator bank accounts, improving cash flow management.