Tourico

What It Was

Tourico Holidays was a global wholesale travel distribution company that contracted directly with hotels, airlines, cruise lines, car rentals, and attractions, then resold that inventory on a wholesale basis to tour operators, travel agents, and online distributors worldwide. It operated in multiple languages across many countries.

Who It Served and How Properties Connected

Tourico served a large network of tour operators, travel agencies, and distribution websites. Hotels connected by signing merchant agreements directly with Tourico, granting access to its wholesale and retail distribution network. The company maintained direct agreements with major international hotel chains including InterContinental, Hilton, Starwood, Wyndham, and Accor.

Current Status and Successor

In 2017, Tourico Holidays was acquired by Hotelbeds Group. Its operations were integrated into the Hotelbeds brand for the wholesale channel and the Bedsonline brand for travel agents. Hotels previously contracted with Tourico now distribute through these successor brands. Properties seeking this distribution channel should connect directly with Hotelbeds or Bedsonline.