What It Is
The Hotels Network (THN) is a hotel technology company that provides a suite of direct booking tools designed to help hotels convert more website visitors into direct bookings. Rather than an OTA, it is a direct channel growth platform that works alongside a hotel's existing booking engine to improve performance.
Who It Serves and How to Connect
The Hotels Network works with over 19,000 hotels worldwide, from independent properties to hotel groups. Integration requires adding a single line of code to the hotel's website, making setup straightforward regardless of the existing technology stack. The platform integrates with most booking engines and channel managers, and can be activated without rebuilding any existing infrastructure.
Notable Specialty
THN's core offering includes BenchDirect for competitive benchmarking, Conversion and Personalisation tools that tailor website messaging to individual visitors, and AI-powered predictive personalisation. The platform has been recognised as the Best Direct Booking Tool at the HotelTechAwards. It is particularly effective for hotels focused on reducing OTA dependence and increasing the revenue contribution of their direct channel.