Szallas

What It Is

Szallas (Szallas Group) is the largest regional online travel agency in Central and Eastern Europe (CEE), headquartered in Hungary and founded in 2007. The group operates 12 online travel products across eight countries and ten languages, with its primary brands including szallas.hu (Hungary), hotel.cz and spa.cz (Czech Republic), travelminit.ro (Romania), and noclegi.pl (Poland). In 2022, Szallas Group was acquired by Wirtualna Polska Holding.

Who It Serves and How to Connect

Szallas connects accommodation providers — hotels, apartments, guesthouses, and spas — with domestic and regional travellers across the CEE region. Properties list their inventory through the Szallas Group extranet or via channel manager integrations. The platform is particularly strong for reaching domestic travellers within Hungary, Czech Republic, Romania, Poland, and Croatia, serving a combined audience of 85 million citizens.

Specialty and Reach

Szallas Group's key differentiator is its depth of reach into domestic travel markets that global OTAs often underserve. With over 80,000 accommodation partners, it is the go-to platform for properties seeking to capture local and regional demand across CEE. Hotels in Hungary and neighbouring countries benefit significantly from listing on Szallas as a primary regional channel alongside global OTAs.