Switzerland Travel Centre

What It Is

Switzerland Travel Centre (STC) is the official and largest specialist tour operator for holidays in Switzerland, operating with backing from Swiss tourism stakeholders. It markets Swiss destinations — mountains, cities, lakes, and rail journeys — to international travellers, with offices in Zurich, London, Stuttgart, and Hong Kong serving key source markets. STC offers over 2,000 accommodation options across Switzerland and provides both consumer-facing booking platforms and B2B trade distribution services.

Who It Serves and How to Connect

For Swiss hotels and accommodation providers, STC offers a curated distribution channel reaching international leisure and business travellers who are specifically seeking Switzerland as a destination. Hotels can participate under two models: direct consumer bookings via STC's platform (with commission charged to the hotel) or inclusion in packaged itineraries sold through tour operators and travel agencies. STC's trade desk also handles FIT packages combining hotels with Swiss Travel Pass rail products, making it especially relevant for properties near train stations and scenic routes.

Specialty and Region

STC is exclusively focused on Switzerland as a destination, making it a highly targeted channel for Swiss hoteliers rather than a general OTA. Its strength lies in bundling accommodation with rail passes, scenic train journeys, and destination experiences — appealing to high-intent international visitors willing to plan and pre-book their Swiss itinerary in detail.