SuperBreak (New)

What It Is

SuperBreak is a British short-break travel brand that built its reputation as the UK's leading specialist in domestic and European hotel-and-experience packages — city breaks, theatre stays, spa retreats, and event-tied accommodation. The original SuperBreak business, headquartered in York, went into administration in August 2019 after more than 30 years of operation. The "SuperBreak (New)" designation refers to the brand's subsequent continuation under new ownership or management, preserving the SuperBreak name and its focus on short-break travel.

Who It Serves and How to Connect

SuperBreak targets UK leisure travellers planning short domestic or European trips, often combining a hotel stay with a West End show, spa day, or city attraction. Hotels and accommodation providers connect to reach this audience of experience-led short-break bookers. Properties in major UK city centres, coastal destinations, and popular European capitals are best suited to the channel. Connectivity is typically managed through channel management platforms or via direct trading agreements.

Specialty and Region

The platform's niche is added-value packages — hotel plus theatre ticket, hotel plus spa access — which differentiates it from pure rate-comparison OTAs. UK city-centre hotels, historic properties, and spa resorts benefit most from this channel's curated, experience-focused customer base.