What It Is

SuperBreak (Superbreak.com) is a UK-based specialist travel company focused on short break holidays. Over more than 30 years the brand built a strong position in the UK and European short-break market, offering hotel-only stays, theatre packages, spa retreats, city breaks, rail packages, and theme park deals. The brand entered administration in 2019 but the Superbreak.com website has continued to operate under new ownership, curating hotel and travel deals.

Who It Serves and How to Connect

SuperBreak has historically been a significant wholesale and retail distribution channel for hotels across the UK and Europe. For property managers, it serves as a route to UK short-break travelers — a high-value leisure segment with strong demand for weekend and mid-week breaks. Properties have typically connected through wholesale rate agreements or via channel manager integrations that carry Superbreak as a listed partner.

Specialty and Region

SuperBreak's core strength is UK domestic short breaks and European city-break packages, with particular depth in hotel + theatre and hotel + experience bundling. It is most relevant for hotels in UK cities, spa towns, and popular European city-break destinations seeking reach into the British leisure travel market.