What It Is

SunHotels is a B2B hotel distribution platform and bedbank that is part of WebBeds, a global marketplace for the travel trade. Originally founded in 2002 to serve Scandinavian travel agencies seeking European beach accommodation, SunHotels was acquired by WebBeds in 2014 and now operates as a key marketplace platform within the group.

Who It Serves and How to Connect

SunHotels distributes exclusively to travel trade partners — travel agencies, tour operators, and group travel buyers — rather than directly to consumers. Properties list their inventory through SunHotels' extranet or via XML API connectivity, gaining access to WebBeds' broad global distribution network spanning Scandinavia, Europe, the Middle East, Africa, and Asia-Pacific. The platform is particularly strong in the Nordic countries, where it is a market leader.

Specialty and Reach

With access to over 368,000 hotels, apartments, and villas worldwide, SunHotels offers properties significant B2B exposure across multiple distribution points simultaneously. Its strength lies in reaching European and Nordic outbound travellers through a trusted wholesale channel. For independent hotels and boutique properties seeking access to the Scandinavian and European wholesale market, SunHotels and its parent WebBeds represent a significant distribution opportunity.