Stash Hotel Rewards

What It Is

Stash Hotel Rewards is a loyalty program and booking channel designed exclusively for independent hotels. It gives member properties a chain-style rewards program — earn and redeem points across a curated network — without requiring brand affiliation. Founded in 2010, the program has grown to over 1 million member travelers and a network of more than 300 independent hotels.

Who It Serves and How to Connect

Independent and boutique hotels in the United States, Panama, and the Caribbean join Stash to attract loyalty-driven travelers and encourage repeat stays. Properties integrate via direct PMS connections supported by Cloudbeds, WebRezPro, ThinkReservations, ResNexus, and Stayntouch, automating point tracking at checkout. Reservations made through the Stash website flow directly to the property's PMS as a distinct booking channel.

Specialty and Region

Stash differentiates itself by focusing solely on independent properties, offering them access to frequent travelers who prefer unique, non-chain accommodations. The program is particularly strong in the US leisure and boutique hotel segment, helping properties compete with branded chains for repeat guests and loyalty-motivated bookings.