| Properties | Total | Per Unit |
|---|---|---|
| 10 | $150 | $15 |
| 20 | $200 | $10 |
| 50 | $500 | $10 |
| 100 | $1000 | $10 |
Setup fee: $Custom (varies by configuration)
Simple Booking is a hotel reservation-booster suite developed by the Zucchetti Group, serving over 4,000 hotels worldwide. Founded in 2001 in Florence, Italy, the platform specializes in driving direct online bookings through a conversion-optimized booking engine, centralized channel management, and data-driven revenue analytics.
The core product is a high-performance booking engine designed to maximize direct reservations on a hotel's own website. The engine is mobile-optimized, supports multiple languages (English, Italian, German, Portuguese, French, Spanish), and focuses on intuitive UX to reduce abandonment and increase conversion rates. Simple Booking reports over 6 million direct online bookings and 18 million reserved room nights, representing €3 billion in transaction value.
Simple Booking includes a channel manager that connects hotels to OTAs, GDS, and metasearch platforms from a single dashboard. The system synchronizes rates, availability, and restrictions across all connected channels in real time, reducing manual work and minimizing overbooking risk.
The Rate Match feature enables dynamic pricing strategies, allowing hoteliers to monitor competitor rates and adjust their own pricing to stay competitive. This tool supports rate parity management and helps hotels capture more direct bookings by matching or beating OTA prices.
An exclusive Book Back feature targets past guests with personalized offers to drive repeat bookings. This CRM-like capability helps hotels build direct relationships with guests and reduce dependency on third-party channels.
The analytics suite provides custom reporting on booking performance, channel ROI, revenue trends, and conversion metrics. Hotels can use these insights to forecast demand, optimize channel mix, and make data-driven revenue management decisions.
Simple Booking offers RezMate, an AI-powered chatbot integrated into the central reservation system. RezMate assists guests with booking inquiries and automates common reservation workflows, improving response times and conversion rates.
Converto is a built-in CRM module for managing quotes and guest communications. It helps hotel sales teams handle group requests, event inquiries, and personalized offers from a centralized platform.
The platform is PCI DSS compliant with security certifications, ensuring safe handling of payment data. Simple Booking maintains a 98.7% excellent helpdesk support rating, with dedicated multilingual support for hotels across Europe and beyond.
Simple Booking holds Expedia Group Elite Connectivity Partner status (2026), recognized for maintaining high technical standards in channel connectivity and data exchange.