Setours

What It Is

Setours Handcrafted Journeys is a family-owned luxury travel design company based in Lima, Peru, founded in 1977 by Heddy Vilchez. Starting as a small office in Lima's historic centre, Setours has grown into a recognised premium tour operator specialising in bespoke, tailor-made itineraries across South America. The company is a member of LATA (Latin American Travel Association) and maintains offices in both Lima and Vienna, reflecting its reach into European source markets.

Who It Serves and How to Connect

Setours serves high-end leisure travellers — primarily from Europe and North America — seeking curated, expert-guided journeys through South America. For accommodation operators, particularly boutique hotels, eco-lodges, and haciendas in Peru, Bolivia, Chile, and Argentina, a partnership with Setours means access to a discerning, high-spending international clientele. Properties typically connect through direct contracting; Setours' specialists make first-hand recommendations based on personal inspection and sustained relationships with local providers.

Specialty and Region

Setours' geographic heartland is Peru, where it offers deep expertise in destinations including Lima, Cusco, Machu Picchu, the Sacred Valley, and the Amazon. The operator extends its programmes across Bolivia (Salar de Uyuni), Chile (Patagonia, Atacama), and Argentina (Buenos Aires, Iguazú). Its "handcrafted journeys" positioning emphasises personalised itinerary design and the use of private guides, making it most relevant for upscale independent properties that cater to experiential travellers.