What It Is
Serhs Tourism is the travel and tourism division of SERHS Group, a large Spanish corporation founded in 1975 and headquartered in Pineda de Mar, Barcelona. As a B2B bedbank and incoming tourism specialist, Serhs Tourism provides tour operators, travel agencies, and OTAs with access to a portfolio of more than 23,000 hotels across 65+ countries, spanning budget apartments to luxury hotels. The division focuses on inbound tourism to Spain while also supporting outbound and international distribution.
Who It Serves and How to Connect
Serhs Tourism operates exclusively in the B2B segment, meaning its clients are travel trade businesses — tour operators, retail travel agencies, and OTAs — rather than end consumers. Hotels and accommodation operators can connect to Serhs Tourism's distribution network via XML/API integration through travel technology platforms such as Trawex and Oganro, enabling real-time rate and availability connectivity. Property managers benefit from access to Serhs Tourism's client base of approximately 40,000 travel trade partners.
Specialty and Region
Serhs Tourism's core specialty is Spanish inbound tourism, with particular depth across the Balearic and Canary Islands, the Costa del Sol, and major Spanish cities. Its international hotel portfolio extends its reach to key global markets, making it a relevant distribution partner for properties in popular European, North African, and long-haul destinations seeking to reach the Spanish and European travel trade.