What It Is
Safarinow.com is one of Africa's most established online travel agencies for accommodation, specialising in connecting travellers with hotels, guesthouses, B&Bs, safari lodges, self-catering units, and holiday homes. Founded more than 15 years ago, the platform has grown to list over 23,000 properties across Southern Africa and attracts more than one million visitors per month. SafariNow has since been acquired by Travelstart, one of Africa's largest online travel booking platforms.
Who It Serves and How to Connect
Safarinow serves a broad spectrum of accommodation providers — from small owner-run guesthouses to large hotels and luxury safari camps — seeking exposure to both domestic African travellers and international visitors. Properties can integrate with SafariNow through channel manager partners such as SiteMinder and RoomRaccoon, enabling real-time rate and availability synchronisation. The platform's partnership with SiteMinder gives it connectivity to a wide range of property management systems.
Specialty and Region
The platform's primary strength lies in Southern Africa, with particularly deep coverage of South Africa, Namibia, Botswana, Zimbabwe, and neighbouring countries. SafariNow's focus on the African accommodation market — including unique categories like safari lodges and luxury tented camps — makes it an essential listing channel for operators targeting travellers specifically seeking African experiences.