Roomlia

What It Is

Roomlia is a mobile-first online travel agency (OTA) focused on hotel bookings in major US leisure markets. The platform was designed for contemporary travelers seeking to discover and book hotel rooms through a smartphone app, with an emphasis on usability and seamless booking experiences.

Who It Serves and How to Connect

Roomlia serves leisure travelers in high-demand US destinations including New York, Los Angeles, Las Vegas, Miami, and Orlando. Hotels connect to Roomlia through TravelClick's channel management solution, which established a two-way integration enabling real-time availability, rate, and inventory updates. This connectivity allows hotels already using TravelClick to list on Roomlia without additional technical setup.

Specialty and Region

Roomlia's differentiation at launch was its mobile-native approach and its connectivity-first model — it launched with live channel manager integrations, unlike many early mobile OTAs that relied on scraping. The platform was founded by veterans of Expedia's merchant hotel business. Its focus remains on US domestic leisure destinations, making it a niche channel for properties in major American tourism markets seeking mobile booking exposure.