What It Is
RoomIt by CWT is the dedicated hotel distribution platform of CWT (Carlson Wagonlit Travel), one of the world's largest corporate travel management companies. It focuses exclusively on sourcing, negotiating, and distributing hotel inventory to corporate travelers, functioning as a managed travel hotel channel rather than a consumer-facing OTA.
Who It Serves and How to Connect
RoomIt serves corporate travel programs and business travelers, connecting companies with hotels that meet corporate policy requirements. Hotels partner with RoomIt by negotiating preferred rates and amenities—such as last-room availability, complimentary Wi-Fi, and flexible cancellation—that are then made available to CWT-managed corporate accounts. Properties gain access to a large base of high-value business travelers in over 73,000 cities worldwide.
Notable Specialty
RoomIt uses AI-powered algorithms to match travelers with accommodations based on corporate preferred relationships, traveler preferences, and booking history. The platform also offers a Loyalty Booster program that rewards travelers with additional hotel loyalty points, increasing attachment rates and compliance with corporate travel policies. For hotels, RoomIt represents a direct pipeline to negotiated corporate business at scale.