Roibos

Overview

Roibos is a B2B hotel distribution technology platform with a mission to innovate hotel distribution by enabling direct connections between hotels and their distribution partners. The platform eliminates unnecessary intermediaries, allowing hotels to contract directly with travel agents, tour operators, closed user groups, OTAs, and retail travel agency networks.

Who It Serves

Roibos serves hotels and hotel chains seeking to expand their B2B distribution reach while maintaining direct control over rates, inventory, and contractual terms. Distribution partners — including travel agents, tour operators, and OTAs — use the platform to access contracted hotel rates with instant XML connectivity and real-time availability.

Connectivity & Features

The platform is powered by industry-standard XML connectivity and integrates with major channel managers including Hotel Link, Cloudbeds, and RateGain. Hotels gain complete control over their distribution rates and inventory in real time. Roibos also provides payment guarantees, supporting timely settlement between hotels and their distribution partners. With connections spanning over 8,000 hotels and chains worldwide, the platform offers broad international reach for both supply and demand partners.