Roiback

What It Is

Roiback is a hotel technology company specializing in direct booking engines and digital marketing solutions. It helps hotels reduce reliance on OTAs by converting website visitors into direct bookings through a highly configurable, award-winning booking engine.

Who It Serves and How to Connect

Roiback serves independent hotels, small and medium hotel groups, and large enterprise chains primarily across Europe, Latin America, and the Mediterranean. Properties integrate Roiback's booking engine directly into their own website. The platform also offers a Travel Agency Module that enables structured management of agency and corporate direct sales. Roiback integrates natively with major channel managers and property management systems, allowing seamless synchronization of rates and availability.

Specialty and Recognition

Roiback has been recognized as the Best Booking Engine Solution for Hoteliers in Europe continuously from 2016 through 2025, and globally since 2021. The platform offers more than 100 customizable features designed to maximize conversion rates, including dynamic pricing, personalization tools, and loyalty program support. Its core value proposition is empowering hotels to grow direct revenue and reduce third-party commission costs.