Rewards Corp

What It Is

Rewards Corp is an Australian loyalty and sales promotions company that specialises in travel-based reward and incentive programs. The company is part of ASX-listed Flight Centre Travel Group, one of the world's largest travel retailers. Rewards Corp has been delivering loyalty campaigns and sales promotions for Australian and New Zealand brands, with travel and hotel bookings forming a core redemption category.

Who It Serves

Rewards Corp primarily serves consumer brands across Australia and New Zealand that want to incentivise purchases or engagement through travel rewards. For hoteliers, the platform represents a distribution channel: properties accessible through Rewards Corp's booking infrastructure — powered in part by Expedia inventory — can receive bookings from loyalty program members redeeming travel rewards.

Connectivity and Specialties

Rewards Corp's "Holiday Rewards" model offers a branded, low-cost reward earn mechanism that members redeem via Expedia-connected hotel inventory. The company provides white-label and private-label travel e-commerce solutions, enabling partner brands to offer flights, hotels, car rentals, cruises, and travel insurance as part of their loyalty program. For hotels, participation is largely indirect through the Expedia distribution network that Rewards Corp leverages.