What It Is

Portimar is a Portugal-based destination management company (DMC) and B2B travel wholesaler with deep expertise in the Iberian Peninsula. Founded in 1987, the company provides travel agents and tour operators worldwide with contracted hotel inventory, ground services, and experience packages across Portugal and Spain, including the Algarve, Madeira, Porto Santo, and mainland regions.

Who It Serves and How to Connect

Portimar serves international travel agents, tour operators, and wholesale buyers seeking curated Iberian product. Its hotel portfolio covers more than 1,350 properties in Portugal and over 450 in Spain, with inventory contracted and segmented to meet diverse buyer needs. Properties connect to Portimar through direct contracting for inclusion in their portfolio; Portimar also supports XML API integration and extranet-based connectivity for dynamic rate distribution, making it compatible with modern channel management workflows.

Specialty and Region

Portimar's specialty is deep local knowledge and long-standing supplier relationships throughout Portugal and Spain. Its particular strength in niche destinations — such as Madeira, the Azores, and the Algarve — makes it a valuable B2B distribution partner for properties in those markets seeking exposure to international tour operator demand. As a DMC rather than a consumer-facing OTA, Portimar operates purely in the B2B layer, connecting accommodation providers to the global wholesale travel trade.