What It Is

Paraty Hotels (Paraty Tech) is a hospitality technology company headquartered in Malaga, Spain, specialising in hotel booking engines, rate intelligence, and direct-sales optimisation tools. Founded in 2012, it focuses on enabling hotels to increase bookings made directly through their own websites rather than third-party OTAs.

Who It Serves

Paraty Tech works with a portfolio of hotels worldwide, predominantly in Spain, Portugal, and Latin America. It targets independent hotels, small chains, and resort properties looking to reduce OTA dependency. The platform integrates with leading channel managers and provides revenue management, metasearch connectivity, and digital marketing services alongside the booking engine.

How to Connect

Hotels connect via a direct integration with Paraty Tech's platform. Channel managers such as Hotel Spider support integration, enabling rate and availability synchronisation. The system monitors competitor pricing across 200-plus sites and provides built-in tools for SEO, SEM, retargeting, and email marketing to drive direct bookings.