What It Is
Orbitz is a major online travel agency (OTA) operating under the Expedia Group umbrella. Originally launched as an independent OTA, Orbitz is now one of several consumer-facing booking brands within Expedia Group — alongside Hotels.com, Travelocity, Hotwire, and Wotif — all sharing a unified inventory and partner ecosystem. Travelers use Orbitz to search, compare, and book flights, hotels, vacation packages, and car rentals.
Who It Serves and How to Connect
Orbitz serves a broad base of North American leisure and business travelers. For hoteliers, the key advantage is that listing on Orbitz through Expedia Group's partner program effectively provides simultaneous exposure across all Expedia Group brands via a single integration. Hotels connect through Expedia Group's Partner Central platform or via a channel manager with an Expedia Group API integration. Rates, inventory, and availability sync in real time across all co-branded Expedia Group channels.
Specialty and Region
Orbitz has historically had strong penetration with US-based travelers and corporate bookers. As part of Expedia Group's ecosystem, it benefits from the group's global marketing scale and loyalty programs. For properties targeting North American demand, an Expedia Group connection — which encompasses Orbitz — is one of the highest-reach OTA partnerships available.