On The Beach

What It Is

On The Beach is one of the UK's leading online travel agencies, specializing in beach holiday packages that combine flights and hotels. Founded in 2004 and headquartered in Manchester, the company focuses on sun-and-sea leisure travel, offering packages to European and Mediterranean destinations. The platform is ATOL-protected and handles over 1.5 million customers annually.

Who It Serves and How to Connect

On The Beach serves UK-based leisure travelers looking for affordable beach holiday packages, typically to Spain, Greece, Turkey, Portugal, and other Mediterranean hotspots. For hoteliers in beach destinations, On The Beach represents access to high-volume, price-sensitive UK package holiday demand. Hotels connect through the platform's contracting and distribution network, typically via tour operator agreements or through connectivity with bedbanks and wholesalers that supply On The Beach's inventory. The company also offers a low-deposit booking scheme, which drives conversion among budget-conscious UK travelers.

Specialty and Region

On The Beach specializes in the dynamic packaging of beach holidays for UK consumers, with a strong emphasis on value, flexibility, and ease of booking via web and mobile app. It is a key distribution channel for hotels in European coastal and resort destinations seeking exposure to the high-intent UK outbound leisure market.