What It Is
Net Affinity is a Dublin-based hospitality technology company offering a direct booking engine, website design, and digital marketing services purpose-built for hotels. With over two decades in the market, the platform is designed to maximise direct revenue for independent hotels, resort properties, and hotel groups, reducing OTA dependency by converting lookers into direct bookers.
Who It Serves and How to Connect
Net Affinity primarily serves independent hotels, resorts, and small-to-mid-size hotel groups. Properties integrate the booking engine directly into their own website, connecting it to their PMS, CRM, channel manager, and payment gateway. The system is mobile-first and supports cross-selling of sister properties and partner stays within a single booking flow. Integration with all major channel managers is supported, enabling real-time availability synchronisation.
Specialty and Performance
Net Affinity positions itself as a direct-channel growth partner rather than an OTA distribution channel. The platform offers data-driven revenue insights, personalised search results, and expert strategy services alongside the core booking technology. Hotels using Net Affinity report strong year-on-year direct revenue growth, with the platform recognised for high conversion rates and an intuitive, guest-friendly design. It is particularly well regarded among Irish and UK independent hoteliers.