What It Is
Neckermann is a well-established Belgian travel brand with 40 years of market presence, operating as a travel retailer and package holiday distributor. Originally a full tour operator, Neckermann now functions as a retail distribution brand — working with a curated panel of specialist tour operators and powered by Expedia's technology platform — rather than producing its own package inventory. The brand is backed by the Wamos Group.
Who It Serves and How to Connect
Neckermann sells directly to Belgian consumers through 38 physical travel shops across Flanders, Brussels, and Wallonia, as well as via its online store at neckermann.be. Hotels and accommodation providers gain access to Neckermann's Belgian customer base primarily through their existing distribution agreements with Expedia or partner tour operators whose content feeds into the Neckermann storefront. Properties connected via Expedia's supply network are eligible for exposure.
Specialty and Region
Neckermann focuses on the Belgian outbound leisure travel market, with a product range spanning beach holidays, cruises, skiing, city breaks, and car holidays. Its strength is in the Belgian consumer segment — particularly the Dutch-speaking Flemish market — where strong brand recognition drives repeat bookings. The combination of physical retail presence and an online shop makes it a hybrid distribution channel relevant to European resort and leisure properties.