What It Is
Mr & Mrs Smith is a curated luxury and boutique hotel platform founded in 2003 by James and Tamara Lohan. It operates as both a travel club and a booking channel, featuring handpicked properties that meet its invitation-only, anonymously reviewed standards. In 2023, Hyatt acquired the platform, integrating its portfolio with the World of Hyatt loyalty program and giving members access to earn and redeem points at Mr & Mrs Smith properties.
Who It Serves and How to Connect
Mr & Mrs Smith serves affluent leisure travelers seeking distinctive, design-led, and boutique experiences. Properties are invited to join after passing a rigorous anonymous review process — hotels cannot simply apply and pay for listing. Once accepted, properties gain exposure to a global audience of luxury travelers and World of Hyatt loyalty members, significantly expanding their reach through Hyatt's established loyalty infrastructure.
Notable Specialty
The channel is highly selective and brand-protective, making a listing a mark of quality in the boutique hospitality space. With over 1,000 participating properties now connected to World of Hyatt, it bridges independent boutique hotels with large-scale loyalty program distribution — an unusual and powerful combination for independently owned luxury properties.