Mirai

What It Is

Mirai is a Spanish hotel technology and distribution company founded in 1995 and headquartered in Madrid, with offices in Portugal, France, and the United States. It specializes in helping hotels reduce OTA dependency and grow direct revenue through a suite of tools including a high-performance booking engine, metasearch connectivity, website design, and digital marketing. Mirai works with more than 3,400 hotels across Spain and internationally.

Who It Serves and How to Connect

Mirai primarily serves independent hotels, hotel groups, and resort properties seeking to strengthen their direct distribution channel. Hotels integrate Mirai's booking engine directly into their website, with the platform handling availability, rate display, and conversion optimization. Mirai also connects properties to major metasearch platforms such as Google Hotel Ads, Tripadvisor, and Trivago to drive direct traffic.

Notable Specialty

Mirai has a particularly strong footprint in Spain, including the Balearic and Canary Islands, and is widely regarded as a leading expert in hotel direct distribution strategy in the Spanish market. The company offers both technology and strategic consultancy, helping hoteliers analyze their distribution mix, price parity, and OTA commission costs to optimize overall profitability. Recent innovations include AI-powered direct booking capabilities via messaging platforms.