LateRooms/AsiaRooms

What It Is

LateRooms/AsiaRooms is a combined hotel distribution channel that links two sister OTA platforms: LateRooms, a well-established UK-based hotel booking site focused on last-minute and advance deals, and AsiaRooms, its Asia-Pacific counterpart. Both sites share infrastructure and management, allowing hotels to distribute inventory across both platforms through a single connection. The combined channel is identified in channel manager systems by the code LRM.

Who It Serves and How to Connect

The combined channel is suited for properties seeking simultaneous reach into both the UK/European traveler market and the Asia-Pacific booking market. Hotels connect through compatible channel managers that support the LateRooms/AsiaRooms integration, synchronizing rates, availability, and restrictions in near real-time. LateRooms applies a push/pull model — hotels push rates and availability to the platform cache, which LateRooms then pulls from during the booking process to ensure accuracy.

Notable Specialty

By distributing across both LateRooms and AsiaRooms simultaneously, properties benefit from a broader geographic reach than either platform offers individually. The combined channel is particularly valuable for internationally focused hotels that want to capture both Western and Asian travel demand through a single channel management connection.