LateRooms

What It Is

LateRooms is a UK-based online travel agency founded to help travelers find hotel deals — originally focused on last-minute availability but now covering both advance and same-day bookings. Headquartered in Manchester, UK, the platform lists a large inventory of hotels worldwide, giving UK and European consumers a convenient marketplace for searching, comparing, and booking accommodation.

Who It Serves and How to Connect

LateRooms primarily serves UK and European leisure and business travelers seeking hotel deals across a wide range of property types and price points. Hotels connect to LateRooms through supported channel managers by setting up rate plans and room types in the LateRooms extranet, with rate plan codes synchronized to the channel manager. Connection activation is handled by LateRooms upon request from the channel manager provider, typically within 24 hours. Bookings are delivered directly to the channel manager interface.

Notable Specialty

LateRooms is integrated with its sister site AsiaRooms, meaning properties listed on LateRooms may also gain exposure to the AsiaRooms audience in the Asia-Pacific region. The platform also supports ad campaign placements that can drive additional direct traffic to partner hotel websites, adding value beyond simple booking referrals.