What It Is
Lastminute.com is a UK-headquartered online travel agency (OTA) that built its brand around late-availability travel deals, targeting flexible and spontaneous leisure travelers. It offers flights, hotels, dynamic packages, and ancillary travel services, with particular strength in European source markets. The company is consistently ranked among the top five OTAs in Europe and generates significant gross transaction volume annually.
Who It Serves
Lastminute.com serves leisure travelers — particularly those in Europe — seeking opportunistic pricing on flights, hotels, and holiday packages. For hoteliers, it is a relevant demand channel for filling short-notice availability and capturing price-sensitive European leisure guests. It is especially effective for urban hotels, resort properties, and upscale hotels offering opaque or discounted rates through features like its "Top Secret Hotels" product.
Connecting and Distributing
Hotels can distribute on Lastminute.com through direct agreements or via channel managers that support Lastminute.com connectivity. The platform distributes hotel content from multiple sources, including dynamic packaging systems. Given its multi-product OTA model and European market depth, it is a valuable channel for properties targeting European inbound leisure demand, particularly when promoting flexible or last-minute rate plans.