Keytel

What It Is

Keytel, part of the Grupo Hotusa ecosystem, is Spain's leading hotel representation and distribution company, headquartered in Barcelona. It specialises in representing independent and boutique hotels in Europe and the Americas, providing access to a broad distribution network including GDS platforms (Amadeus, Galileo, Worldspan, Sabre) and direct B2B channels.

Who It Serves and How Properties Connect

Keytel serves independent hotels seeking professional sales representation and wider distribution without the overhead of managing multiple channel relationships. Member hotels gain access to Restel's distribution hub — available in over 150 countries — through both a B2B extranet and API connectivity. The network reaches more than 25,000 travel agencies and over 1,000 distributors including major OTAs and tour operators, generating millions of bookings annually.

Specialty and Reach

Keytel's positioning is explicitly focused on high-value, incremental distribution that complements a hotel's existing direct channel strategy rather than competing with it. Its Central Bookings and CRS platform provide dedicated GDS account management, making it particularly useful for independent hotels that lack the scale to negotiate direct GDS contracts. The company has offices in Barcelona, Madrid, and London, with reach across Europe and Latin America.