What It Is

Jumia Travel (formerly Jovago) is an online travel agency that emerged in 2013 as part of Jumia Group (Africa Internet Group), focused on providing hotel and accommodation bookings across the African continent. It rebranded to Jumia Travel in 2016 and later added flight booking capabilities. In 2019, Jumia Travel was acquired by Travelstart, which took over sales, fulfillment, and customer service operations across its territories.

Who It Serves and How to Connect

Jumia Travel serves travelers across Africa — and beyond — searching for accommodation, with particular reach in Nigeria, Ghana, Kenya, Tanzania, Senegal, Côte d'Ivoire, Cameroon, Uganda, Algeria, and Ethiopia. Hotels can list on the platform to access this consumer base. The platform operates local offices in 10 African cities as well as European offices in Porto and Paris, bridging inbound and regional travel demand.

Specialty and Reach

Jumia Travel's defining specialty is its deep focus on the African market, where it claims the largest hotel inventory of any OTA on the continent — reportedly 25,000 African properties alongside a broader global inventory. The platform is notable for supporting local African languages including Yoruba, Ibo, Hausa, and Swahili, making it the first global travel agency to localize in African vernacular languages. For hotels in Africa, it represents a key channel to reach both domestic and regional travelers.