JTB Hawaii

What It Is

JTB Hawaii is a subsidiary of JTB (Japan Tourist Bureau), operating as both a travel agency and the largest destination management company (DMC) in Hawaii. Established in 1964, the company has for decades been the primary gateway for Japanese tourists traveling to Hawaii, offering a full range of inbound travel services from airport transfers to customized tour packages and MICE events.

Who It Serves and How to Connect

JTB Hawaii primarily serves Japanese leisure and corporate travelers visiting Hawaii, supporting over 700,000 customers per year. For hotels, partnering with JTB Hawaii provides direct access to the Japanese outbound travel market — historically one of the highest-spending visitor segments in Hawaii. Hotels can connect with JTB Hawaii's distribution through its trade portal and the JTBハワイトラベル.com reservation platform, which lists Hawaii hotels with dedicated campaigns and special rate programs for Japanese travelers.

Specialty and Reach

JTB Hawaii's core specialty is the Japanese traveler segment, covering group tours, FIT (fully independent travel) packages, luxury and incentive programs, and destination weddings. As a DMC, it provides one-stop inbound solutions including accommodation, transportation, attractions, and event management. For Hawaii hotels seeking to grow Japanese market share, JTB Hawaii is one of the most direct and established distribution channels available in that source market.