What It Is
Alpharooms (Alpha International Accommodation Ltd) is a UK-based online hotel booking intermediary that operates both a consumer-facing booking platform and a B2B trade brand. On the consumer side, Alpharooms functions as a reseller, sourcing rooms through contracted bed banks to offer competitive rates on hotel accommodation worldwide. Its trade-facing brand, Betabeds, provides travel agents with access to hotel inventory in more than 40,000 destinations across 200,000 properties.
Who It Serves and How to Connect
Alpharooms/Betabeds serves leisure travelers directly and trade partners — including travel agencies and tour operators — through its B2B portal. Trade partners can connect via XML integration between booking systems or through the Betabeds website. Hotels gain indirect exposure through the bed bank and wholesaler supply chain that Alpharooms taps into rather than through direct hotel contracts.
Notable Specialty
Alpharooms received recognition in the British Travel Awards for online hotel booking. The dual model — consumer OTA plus B2B trade channel — allows the company to distribute hotel inventory across multiple buyer segments. Properties seeking UK leisure and trade market exposure can benefit from inclusion in the wholesaler networks that feed Alpharooms and Betabeds.