What It Is

Hana Tour is South Korea's largest travel company and one of the leading online travel agencies in the Asia-Pacific region. Founded in 1993, it has maintained the top position in international travel and air ticket sales in South Korea for many consecutive years. The company offers a comprehensive travel portfolio including international hotel bookings, package tours, FIT (fully independent travel), MICE services, and inbound tours for visitors to Korea.

Who It Serves

Hana Tour primarily serves South Korean travelers booking outbound international travel, as well as inbound travelers visiting Korea seeking guided tours, transit tours, and DMZ experiences. It operates through platforms including Nextour.co.kr and Webtour.com, and maintains a directly operated global network spanning 29 areas worldwide.

How Hotels Connect

International hotels seeking visibility with South Korean travelers can connect with Hana Tour through its B2B supplier and contracting channels. Integration with channel managers and GDS systems is the typical pathway. Properties listed with Hana Tour gain access to one of Korea's largest outbound travel customer bases, making it a key channel for destinations popular with Korean tourists.