What It Is
GuestCentric Rewards is the loyalty and retention module within the GuestCentric hotel commerce platform. It enables independent hotels and hotel groups to create and manage loyalty campaigns — including promo codes and member rates — designed to drive repeat direct bookings and reduce reliance on OTAs.
Who It Serves and How to Connect
The program targets independent hotels and boutique collections (Design Hotels, Small Luxury Hotels, Leading Hotels of the World, Relais & Châteaux members). Properties already using the GuestCentric booking engine and channel manager can activate the rewards module directly within the platform. GuestCentric has also partnered with third-party loyalty networks such as VOILÀ Hotel Rewards to extend reach, integrating with more than 50 PMS systems including Opera and connecting to airline mileage and retail redemption partners.
Notable Specialty
GuestCentric Rewards is specifically built for independent and soft-brand hotels that lack the loyalty infrastructure of major chains. It levels the playing field by giving smaller properties a branded loyalty mechanism without requiring a custom-built program, while keeping distribution economics in favor of direct channels.